According to Business Brief.com, here are some of the business takeaways of Winfrey’s success that any exec can use:
- Avoid deals that could compromise your brand
- Use your own company’s resources (e.g., Web site, blogs, social networking sites, newsletters, etc.) to strengthen your brand and stay in touch with buyers:
- Specialization spells success:
- Stay one step ahead of the competition by knowing what’s about to change, and using it to your advantage:
- Convey the image of a consummate professional:
- Take the people you admire and give them an opportunity to succeed:
If history’s any indication, it’s a safe bet Winfrey will use her own show to announce what that next move(s) will be. She’s an ace at using her own marketing channels to promote herself. But she’s also a woman who turned her name into a global brand – a brand that’s about to enter a brand new era.
Click here to read the entire article on the BusinessBrief.com website.