Dispensers Adjusting their mix of frame collections

What's Selling?Confirming the eyewear consumer’s mood swing brought on by nearly a year of economic turbulence, optical retailers  say they have been adjusting their mix of frame collections, and are reconsidering what they buy based on what they’re selling.

In an exclusive survey of its readers,  Vision Monday, with the help of Jobson Research, took the pulse of the market on the topic of changing consumer attitudes and their impact on assortments,.

The average retail price of ophthalmic frames sold was now averaging $190.06, down slightly from last year’s average retail price of $195.52, reflecting the price emphasis of the group responding.

Scrutiny of vendors and frame collections has also shifted in the past year, dispensers said.

  • 36.6 percent said their location was purchasing frames from fewer vendors this year compared to last.
  • Nearly 30 percent say they are buying fewer brands/collections than last year.
  • 53.5 percent, agreed that customers were responding more to sales incentives of discounts.
  • 48.3 percent, said they’d noticed an increased utilization of managed vision care plans/benefits this year compared to last year.

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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August 2009

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