survey says purchases not swayed by celebrity endorsements

These days many frame lines carry celebrity names (signature lines).   A new survey by AdWeekMedia however found that fewer than one in ten respondents claimed that their purchases were swayed by celebrity endorsements of products.

When respondents in the survey were asked whether the presence of a celebrity in an ad makes them more or less likely to buy the product, nearly 8 in 10 (78 percent) said it doesn’t influence them one way or the other, according to an article in AdWeek. Only eight percent said the presence of a celebrity spokesperson makes them more likely to buy a product. This compares with a 12 percent who actually say it makes them less likely to buy a product.

To read the entire article on Retail Wire, click here.

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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August 2009

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