coupons make a comeback…in electronic format

ADG&A has long advised it clients to make printable coupons available on the Optical and Hearing tabs of their websites.  An article in The Seattle Times discusses the rise of electronic couponing, especially among young buyers.  This would signal that it is a good time to be sending out e-mail blasts to customers announcing your latest hearing or optical dispensary promotion.

Click here to be read the article on The Seattle Times website.

1 Response to “coupons make a comeback…in electronic format”

  1. 1 Tracy Crnic MD
    August 29, 2009 at 3:19 pm

    It would be interesting if you could do this with links onto various optical shops or company based websites. I know when I speak with my drug reps, I tell them I’d rather have coupons or patient information to give my patients than samples because it’s the copays that hurt and the samples they can’t get and only last a week anyway. Most patients can go online and would rather do so to get information about any given product or disease process to be able to compare treatment options anyway, so I think this would be a much better way to communicate to our patients what we believe to be the safest or most appropriate therapies for them.

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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