29
Aug
09

Fast Facts on the Growing Sunwear Market

Here are some fast facts about the growth in the sunwear market.  This obviously signals an opportunity for you.

•Premium sunwear is a leading source of growth within the optical retail sector, representing around $4 billion in sales in the U.S. (Vision Council of America)

•While the general eyewear retail market has been growing at a low- to mid-single digit average annual rate, the sunglasses segment has been climbing at a mid-single digit rate.

•Premium sunglasses are leading the way, growing more than twice as fast as the rest of the market. (Koncept Analytics, Oct. 2007)

•Growth in the sunglasses segment is driven by increasing awareness of useful benefits (i.e., eye protection and enhanced vision) and trendy appeal of these accessories (Koncept Analytics, Oct. 2007)
•The National Highway Transportation and Safety Authority (NHTSA) suggests that almost half of the daytime accidents may be attributed to glare.

The facts are taken from July/August issue of LabTalk magazine.  To read the entire article, visit the site.


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About Arthur De Gennaro


My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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