Survey says most consumers will pay more for a good experience

Research firm Strativity Group has released the findings of its “2009 Customer Experience Consumer Study.”

The study surveyed nearly 2,000 consumers in North America to determine their current attitudes, habits and opinions on their shopping experiences.

“In contrast to the popular perception that consumers focus on price only, our study demonstrate(s) that consumers are paying attention to customer experience(s) they receive and are willing to reward exceptional experiences with larger purchases, longer relationships and premium price,” said Strativity CEO Lior Arussy in a press release.

Selected findings from the survey include:

  • More than 70 percent of shoppers said they are willing to spend 10 percent or more with companies that exceed their expectations.
  • Dissatisfied customers are ten times more likely to abandon a retailer in the coming year than their loyal counterparts.
  • More than half of dissatisfied customers said they expect discounts of five percent or more in order to continue doing business, while loyal customers expect no discounts.

You can obtain a copy of the full survey by visiting theStrativity Group’s web site; click here.

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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September 2009

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