more consumers using coupons

According to new research from The Nielsen Company:

  • More U.S. consumers are using coupons when purchasing consumer packaged goods (CPG) items
  • Coupon use is up 23 percent from last year.
  • More affluent consumers ($70k+) are considered super heavy coupon users.
  • Other serious coupon users include those from large households, those households with female heads age 54 and younger, as well as consumers living in affluent suburban and comfortable country spreads.
  • Those likely to be low or non-coupon users: low-income, one-member households, male-only head of households, African-Americans and Hispanic consumers, residents in rural and struggling urban areas.

With the increase in interest in coupon use, ADG&A suggests that dispensing ophthalmology practices consider including coupons as part of their overall marketing strategy.

To read more on this Neilson survey on the Retail Wire. com, click here.

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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September 2009

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