most eyecare consumers unaffected by economy

According to the Vision Watch Economic Situation Study conducted in April, nearly 51% of respondents said the economy will not affect their plans to get an eye examination, while 65% said that the economy will not affect their rate of purchasing eyewear.  This is in sharp contrast to 62% of respondents who said their rate of purchasing general retail goods has decreased either slightly or a lot.

It is noteworthy that the results of this study did not vary dramatically from October of last year, when the state of the economy was considered much more dire.  It would seem then that the eyecare industry is faring much better than most.

ADG&A is advising its clients to focus on establishing value, both in pricing and when making sales presentations to optical and hearing dispensary customers.

1 Response to “most eyecare consumers unaffected by economy”

  1. March 8, 2014 at 11:25 pm

    I’m not that much of a online reader to be honest but your sites really nice,
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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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September 2009

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