study says 3 marketing channels pump up ROI

The three marketing channels that company marketing execs say generate the best ROI today:

  1. e-mail
  2. search engine optimization (SEO), and
  3. paid search (pay-per-click or PPC).

That’s what 1,200 marketing execs said in a recent survey conducted by MarketingSherpa.com. When asked what was generating “great” ROI:

  • 51% of execs said paid search. Why is it so popular? Laser-like targeting and results that are easy to measure.
  • 44% of execs said e-mailing their house lists still produces the greatest return, and
  • 39% of execs said they love SEO because all it costs to generate returns is a little time and effort.

ADG&A continues to encourage its clients to pursue these marketing methods, primarily because of their surgical abilities and their low cost.  This is guerrilla marketing at its best and affordabale even for dispensing practices with low revenues.

1 Response to “study says 3 marketing channels pump up ROI”

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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September 2009

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