shoppers are making purchase decisions based on factors other than price

Times may be tough, but that isn’t stopping shoppers from buying the brands they prefer. That’s the finding of a new study by the Grocery Manufacturers Association, called “Shopper Marketing 3.0.”  The report finds that almost half of food and beverage shoppers and 60 percent of health/beauty/household shoppers will buy their preferred brand, even if a cheaper alternative is available.

“This research shows us that even in a recession, more often than not, shoppers are making purchase decisions based on factors other than price,” said Brian Lynch, director of sales and sales promotion for Washington-based GMA, in an interview with Progressive Grocer.  “This key finding reinforces the notion that there is significant opportunity to influence shopper behavior by having the right messages in place along the entire path to purchase.”

ADG&A continues to advise its clients to work on finding ways to establish value of the products opticians present to customers during sales presentations.  This survey would tend to reinforce the idea that customers are not quite as price sensitive as most opticians think.

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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November 2009

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