the recovery has changed how consumers shop

As the economic recession begins moving into early recovery mode, U.S. consumers are developing a financial mindset based on avoiding risks and taking responsibility. This is the key finding from Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences, a new white paper (reg. req’d. for download) from trends research firm The Futures Company.

According to the white paper, consumers will not abandon the marketplace in the wake of the recession, nor will they automatically show preference for the cheapest brands. However, they will bear economic risk and responsibility in mind when making shopping choices. The white paper finds this mindset will produce the following results:

  • Consumers will be less likely to accumulate short-term debt to finance purchases.
  • Consumers will allocate more money toward retirement.
  • Consumers will buy quality goods, but will not spend excess money for the sheer sake of having a larger size or more prestigious brand name.
  • Increased prioritization will lead to consumers making decisions on whether to shop in a specific product category as well as for a specific brand, pitting brands against categories as well as against other brands.

Source: Retailer Daily

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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November 2009

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