Social media will not deliver leads. Execs develop web sites instead

When it comes to generating valuable business leads, very few small business execs say it’s generated leads, with most relying instead on their Web sites to generate traffic. A Citibank survey of 500 small business execs found:

  • 76%  have not found social networking sites such as Facebook, Twitter and LinkedIn to be helpful in generating business leads or for expanding their business during the last year, and
  • 86%  say they have not used social networking sites to get business advice or information.

And if you are targeting these folks as prospects, check your search results. Because 61% of business execs preferred to use general search engines like Yahoo and Google to seek advice, instead of turning to niche sites or news sites like WSJ.com.  The survey suggests that small business owners are still feeling their way into social media.

In a small business where execs may wear many hats, and juggle even more responsibilities, there may not be time to optimize a site to attract online prospects and build profiles on social media. No doubt about it, both take time and effort.  Faced with this choice, small business owners and managers said they were doing more with their company’s website to generate business leads and sales. Among companies with 20 to 99 employees, 57% were making greater use of their Web site for lead generation.

Source: Business Brief.com

1 Response to “Social media will not deliver leads. Execs develop web sites instead”

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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December 2009

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