OD Launches iPhone Virtual Frame Try-On App

Indications of things to come?  With all the attention being paid to social media and its impact on the would of retail, it was only a matter of time before someone invented a virtual try on app for smartphones.  This is a trend you should watch carefully.  Eventually you will need to decide if such a marketing platform is right for your practice.

A Dallas OD is now offering a way for patients to virtually try on frames, through the use of its newly developed iPhone app, which is available for free from the iTunes store.

Users download the free app to their iPhone, snap a photo of themselves, and then choose from 150 frames for men, women and children, from collections featured at the practice.   Users can select frames or sunglasses and then “try them on” by scrolling. Frames can be “sized” as well.  Users can save their selections in their phone, call the practice to have them shipped, or visit the practice for a fitting.

The Insight Frame Finder, which launched Sept. 1, has had 1,000 downloads to date. The practice has posted about it on its web site, promoted on its Facebook and Twitter pages, has talked about it with local businesses and schools to draw attention to it. People have come into the practice with choices made on the app, which in turn has led to increased sales and new exam bookings, he noted. The office keeps it posted on an iPad at the front desk, which generates interest and lively discussion and demos.

Source: Vision Monday

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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November 2010

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