04
Mar
11

Public confused about MDs and ODs

A recent nationwide survey by the American Medical Association indicates that only 71% believe ophthalmologists are medical doctors, while 54% believe optometrists are medical doctors.  In other findings, the survey indicates that 94% of those surveyed believe that only a medical doctor should be able to do surgical procedures on the eye that require the use of a scalpel.

The American Academy of Ophthalmology has long recommended that ophthalmologists adopt the title of EyeMD, as it is there belief that this reference helps patients and prospective patients to recognize the doctor’s status as a physician and medical doctor.  ADG&A strongly advises it clients to follow the AAO’s suggestion.  This means changing all references ophthalmolgists make to themselves including signage, business cards, web site, letterhead and all other forms of marketing and advertising. 

To see the full report click here

Source: The American Medical Association


0 Responses to “Public confused about MDs and ODs”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


About Arthur De Gennaro


My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

Search by Date Posted

March 2011
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  

%d bloggers like this: