Think About Your Eyes Campaign

The Foundation for Eye Health Awareness, a non-profit organization that is supported by donations  from Essilor, Luxottica, VSP Global and Transitions Optical, announced that The Vision Council  has joined to support the Think About Your Eyes campaign with a $2 million annual commitment for a period of two years and up to $4 million dollars for a national launch. The Think About Your Eyes initiative has resulted in a 6 percent improvement in the number of eye exams in the campaign markets over the last year, a significant improvement compared to the current flat trend of the industry.

“The Vision Council is proud to support the Foundation for Eye Health Awareness and the Think About Your Eyes initiative, and is committed to furthering the goals of the organization and its efforts,” said James Shyer, chairman, board of directors, The Vision Council. “By spreading the word about eye health and the importance of yearly comprehensive eye exams, the Think About Your Eyes campaign is an excellent complement to the existing consumer outreach programs of The Vision Council and ultimately good for the entire industry.”

Source: Vision Monday

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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October 2011

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