Daily Deal Sites: Few Consumers Use Them To Purchase Eyewear

A new first-of-its-kind report provides a current portrait of the digital phenomenon of “daily deal” websites and their impact and effectiveness in eyewear sales.  Based on a survey of more than 9,000 consumers, conducted in July 2011, connected to The Vision Council’s VisionWatch survey, the findings of the 2011 Daily Deal Eyewear Report represent a way for eyewear retailers and eye care professionals to gauge which types of deals are attracting awareness and usage.  The results?  For the six-month period ending June 2011, just under one percent of Rx eyewear buyers, or 300,000 adults, and 1.7 percent of plano sunglass buyers, or 1.4 million adults, said they used a daily deal sight to purchase.  Two percent of all recent contact lens buyers —550,000 adults—said they used a daily deal site to help them purchase contact lenses.  While Groupon, Living Social and other daily deal sites are used extensively to help purchase general retail goods and services only  0.8 percent or 1.9 million adults used a daily deal site to help purchase some type of eyewear or eye care during the first six months of 2011. Currently it seems as if consumers are most comfortable purchasing plano (non-Rx) sunglasses with the assistance of a daily deal website.  Despite all the different daily deal sites and different eyewear offers available, most of the consumers who used a daily deal site claimed that the discount simply lowered the overall “out-of-pocket” price they paid for their eyewear. For almost 30 percent of recent eyewear buyers who used a daily deal site, the promotion used lowered the cost of their eyewear purchase by more than 50 percent.  More information is contained in the 2011 Daily Deal Eyewear Report which available from The Vision Council.

Source: Vision Monday’s, Click

2 Responses to “Daily Deal Sites: Few Consumers Use Them To Purchase Eyewear”

  1. April 24, 2013 at 5:06 pm

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  2. July 17, 2013 at 8:18 pm

    Rather helpful, looking forwards to visiting again.

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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October 2011

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