55% of Baby Boomers Worry About Vision Loss in Old Age

The National Vision Institute estimates that over the next 30 years, the number of Americans that experience eye health issues will double because of aging baby boomers. Still, although boomers worry about vision loss almost as much as heart disease and cancer, that anxiety does not translate into regular eye examinations. In addition, very few are aware that there are some important nutrients that help maintain eye health.

According to a new survey released by the Ocular Nutrition Society, 55 percent of baby boomers worry about vision loss compared with 60 percent who worry about heart disease and 62 percent who worry about cancer. However, there is a disconnect between the anxiety of possible disease occurring and what they do to address it.  For example, while 78 percent of survey respondents ranked vision as the most important of the five senses, only 43 percent visited their eye doctor once a year.  In addition, most were unaware of the nutritional supplements that can help prevent eye maladies.  A full two thirds of respondents were not aware that lutein plays a key role in eye health, nearly 9 out of 10 did not know that zeaxanthin is a key nutrient for eye health, and more than half were unaware that omega-3s are important for eye health.

“If people are at risk for heart disease they typically make lifestyle modifications. This survey revealed low awareness of essential nutrients and highlights the need for greater education on the lifestyle modifications that baby boomers should be incorporating into their daily lives, including proper nutrition, to safeguard eye health as they age” said Jeffrey Anshel, OD, FAAO, president, Ocular Nutrition Society.

This Eye on the Boomer telephone survey of a national random sample of 1,001 Americans aged 45 to 65 was conducted by KRC Research, an independent marketing research organization. The survey was supported by an educational grant from Bausch + Lomb, which provides the Ocuvite line of ocular nutrition products.

Some ADG&A clients have begun to offer high quality ocular vitamins to their patients.  These programs are generally the most successful when supported with well organized marketing and patient education programs.  Ocular vitamin programs make attractive revenue streams because once patients enter the program they tend to stay in it.  The convenience of being able to place orders through the practice’s web site or via e-mail is an attractive option for both the patient and the practice. 

Source: Vision Monday

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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October 2011

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