National Think About Your Eyes Campaign Stresses Importance of Children’s Eye Exams

As parents and children get ready for the back-to-school season, Think About Your Eyes is lauching its advertising campaign intended to educate the public on the importance of regular comprehensive eye exams for the 38 million school-aged children in the U.S. The national campaign, ‘The eyes you’re born with’, began on July 20 and can be viewed online at thinkaboutyoureyes.com/videos.

“The vision community, through Think About Your Eyes, is dedicated to educating parents on the difference between school vision screenings and a comprehensive eye exam, and ensuring that they know the importance and life-long value of regularly scheduled comprehensive eye exams for their kids,” said Dave Plogmann, managing director of Think About Your Eyes. “We have a responsibility for the eye and vision health of our nation’s children, because healthy eyes—as well as good vision—are as essential as schools to a child’s ability to learn.”

ADG&A advises it clients to consider how they might participate in the TAYEs campaign.  A good start would be to educate patients using the practice’s Facebook and Twitter pages, mailings to patients and postings on the practice’s web site.

Source: Vision Monday

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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August 2015

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