23
Aug
15

7 steps to boost optical revenue: recapping the retail selling process articles

Over the year I have written a series of 7 articles for Ophthalmology Times.  Each article discussed one step in the retail selling process.  The August 1, 2015 issue of OT contains the final article in the series.  It is a wrap up and contains some additional thoughts on the selling process.  It is a ‘must read’ for anyone who is looking to obtain new insights into how to increase captures, the average unit sale, the sell-through of premium products and create customers who are brand ambassadors for your dispensary and practice.  Click here to access the article on the OT site.  To access the rest of the articles in the series, click on ‘Arthur De Gennaro’ in the tags section at the bottom of the OT page.  It will list the other articles,which you can then download.  Or simply contact me via email arthur@adegennaro.com.


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About Arthur De Gennaro


My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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