10
Sep
15

Pay Per Click: A Case Study

A recent article in Vision Monday’s, Click section describes how a Florida optometry practice successfully used pay per click as a marketing strategy and means of growing their patient base.  Since most ophthalmology and optometry practices have very small advertising budgets they must find ways to market themselves using methods that are inexpensive and reliably cost effective; guerrilla marketing.  Pay per click appears to have been just such a strategy for the subject practice.  To read the article on the Vision Monday, Click site follow the link above.

Source: Vision Monday, Click


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About Arthur De Gennaro


My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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