A Branding Checklist

eyecare practice brand checklist

Vision Web has posted what it considers to be the Ultimate Branding Checklist.  I’m not sure about the ‘ultimate’ claim.  I am sure that in a study ASOA determined that 85% of ophthalmology practices spend less than 3% on advertising.  This means that those practices have limited ways of telling their story to potential and current patients, which is the definition of advertising.

Follow this link to the Vision Web site to read the article.  it contains a checklist that can be downloaded in PDF format.  It is also reproduced above.

Without specifically saying so, the article leans heavily on guerrilla marketing techniques; social media, email newsletters, pens, notepads and etc.  ADG&A agrees that these are effective and inexpensive ways to build a practice’s brand.  We strongly suggest you consider engaging in them, especially if you are in the <3% group.

Source: Vision Web

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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September 2015

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