A Guide to a Successful Trunk Show

eyecare practice resources

Quite a few ADG&A clients hold trunk shows at least once each year.  Some of these are very successful, a few are not as successful.  We are often asked what a dispensing ophthalmology practice can do to improve its trunk show results.  Follow this link to read an article on the Vision Web site that describes the anatomy of a successful trunk show.  It will give you a good idea of the kind of preparation and promotion you’ll need to do to have a successful trunk show or to improve the results of your next trunk show.

Source: Vision Web

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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October 2015

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