Total U.S. Vision Care Market Grew 6.3 Percent for 12 Months

The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain in dollar sales for the 12 months ending September 2015, for the U.S. vision care market to reach sales $39.4 billion. All segments, including Rx lenses, frames, exams, contact lenses, plano sunglasses, refractive surgery and over the counter (OTC) readers saw gains for the period.

Among the segment performance in the latest VisionWatch Consumer Barometer report, prescription lens sales led the way rising by 8.9 percent to $12.5 billion while frames’ sales during the same 12-month period increased by 5.9 percent in dollars to $9.5 billion.

Contact lenses and plano sunglasses also registered sales improvements of 5.4 percent and 5.3 percent, respectively, for the 12 months. Eye exam revenues also grew by 3.7 percent to reach a value of $5.8 billion for the period. The number of eye exams increased from 51.2 million in September 2014 to 51.9 in the 12-months ending September 2015.

Refractive surgery revenues rose by 5.4 percent for the 12-month period to $1.9 billion while over the counter readers also saw growth increasing 1.6 percent to $837 million. The number of U.S. residents who opted for refractive surgery saw a healthy increase to 938,000 for the period versus 893,000 for the 12-months ending September 2014.

ADG&A clients are advised to compare these results to their own.  Those practices that are performing below the stated increases may be losing market share, which would suggest the need for increased emphasis on adopting new growth strategies.

Source: Vision Monday

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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November 2015

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