Sports Sunglass Usage Among Consumers

In August 2015, The Vision Council fielded a short questionnaire (11 questions) originally developed in August 2011 to survey American plano sunglass purchasers and Rx sun users about their sports habits as they relate to sunglasses. The questions were appended to the September 2015 VisionWatch questionnaire that was sent to approximately 10,500 US American adults. The sample was balanced and weighted to be demographically and psycho-graphically representative of the U.S. population over the age of 18.

The report contains statistics and trends that most dispensing ophthalmology practices should find helpful when crafting their sunglasses strategy for 2016.

To read the report follow this link to The Vision Council site.

Source: The Vision Council; VisionWatch

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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December 2015

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