Generous return policies increase sales.

Just about every optical shop I know of is looking for ways to increase sales.  Here is a new angle.  According to an article in the Washington Post, a lenient return policy increases sales.

The phenomenon seems to be true for a number of reasons, which the article discusses and includes the length of time the customer has to return the item.

This might be a good time for you to consider your own return policy.  Is it generous and lenient enough to assist your opticians in closing more sales or is it restrictive enough to discourage customers from taking a chance and making a purchase?

Follow this link to the full article on the Washington Post web site.

Source: The Washington Post

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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January 2016

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