Report: Internet Usage for Eyewear Purchases

The Vision Council Marketing Research Team has recently published its annual article on the usage of the Internet for eyewear purchases among US adults.  The study of 10,343 respondents looked at the shopping and buying habits of consumers.  Some highlights of the article are:

(Please note the difference between ‘shop’ and ‘purchase’)

  • 67.0% of consumers use the Internet to some extent when shopping for general retail goods
  • 30.7% of recent buyers used the Internet to any extent during their last contact lens purchase
  • 22.5% of recent buyers used the Internet to any extent during their last eyeglass purchase
  • When purchasing eyeglasses, people tend to use websites operated by known eyeglass retailers
  • Younger and more affluent Americans were more likely to use the Internet while shopping for contact lenses and eyeglasses
  • Those consumers who do not use the Internet when shopping for eyewear do so primarily because they want to physically try on the frame
  • The relationship of trust consumers have with their doctor or optician was a factor that limited their use of the Internet when purchasing eyeglasses
  • Less than one-eighth of the American adult population avoided the Internet during their last purchase because of a lack of trust in or belief it is too much of a hassle to use the Internet

Of greater importance, since 2012 more consumers are avoiding the Internet as it relates to optical shopping because they cannot physically try-on eyewear and fewer people are avoiding the Internet because of preconceived notions on the exact type of eyewear they want to purchase.

Source: The Vision Council

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About Arthur De Gennaro

My friends call me Art. Welcome to my blog. In this space you’ll find information and comments on the ophthalmology world, the optical industry, the hearing industry and medical practice management. My intent is to provide information you can use to improve your business and your own performance. Please visit often and feel free to join the discussions by leaving comments.

You can learn more about me and my consulting company, Arthur De Gennaro & Associates, LLC by visiting my web site www.adegennaro.com

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January 2016

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